Your face is the main feature that sets you apart from everyone else in the world. It's the part of you that attracts the most attention and, consequently, the part that you'll probably spend the most time primping. Unfortunately, the skin on your face is also one of the most sensitive and vulnerable areas of skin on your body. You simply cannot treat it the same way you would treat the rest of your skin. This is especially true when it comes to sun tanning.
Facial lotions have the same basic functions as a body tanning lotion (to moisturize your skin and replenish essential nutrients), but facial lotions are specially formulated to be much gentler on your face. Often the facial lotions will incorporate a bronzer or tint that is more suitable for your face and will concentrate the formula on firming the skin and reducing the appearance of fine lines and wrinkles.